I also thought about an XB, but preferred the old body style to the new. Then there's the problem of the Scion dealer network, or should I say the lack of network, unless you just happen to live near a Scion dealer, which I do not. I am quite satisfied with my Soul!. I think it's rather silly that Toyota doesn't see fit to have Scion in with every Toy dealership, but it's their loss.Before I bought my 2012 Soul+ my first choice was a Scion XB, primarily due to its spacious interior but I also like the newer body style. I hated the way the old Scion XBs looked. The Toyota dealership wouldn't budge on the price or financing terms.
I decided to check out the Kia Soul. The vehicle had stellar reviews and a decent price point. The Soul+ had almost as much interior space as the XB and actually drove better; more power, smoother transmission, better handling etc.
For less than what I would have paid for an XB, the Soul I purchased had more features; nice rims, upgraded UVO/Infinity stereo, a more stylish interior etc. The KIA brand was the only thing holding me back. With Toyota you know you're getting a quality product. But the Soul reviews and KIA's 100,000 mile power-train guarantee convinced me to give it a shot.