"Unit " ie auto volume is up in the US but global "unit volume is soft , $ Sales and Gross $ margin are down , their $ sales margins are declining due to exchange rate and sales costs .I apparently read that article totally differently than you did. Profits and sales are not down in the U.S. in fact they are higher than ever.
May 2015: Kia Motors America - Sales Figure Ticker - Cheers and Gears
Hyundai-Kia sales hit record high in US
I'm watching how the Sedona goes over the next three years. That's about when I would be planning on trading in my '15 Soul for something else. The Sedona is a very popular vehicle in my area but I still tend to see a LOT more Souls on the road in comparison.They're working their way slowly from discounting so much on Sedonas, Optimas & Sorentos up to Cadenza & K900. High end Sorentos are in the $40k.
Building quality cars & being able to charge for them is their goal, a sound business model. It takes time.
What surprises me is how the Sedona minivan is a runaway sales success. As of May, year to date sales have skyrocketed 422% from the same period last year. I'm curious the profit margin it has. They are very nice.
My point exactly. You posted how now would be a good time for a deal to get vehicles moving off the lots. Unless you meant in Croatia or the Ukraine somewhere, here in the U.S. they are moving off the lots just fine, I.E. all time highs. In fact I would not doubt if they try to lessen how much off the list they will go."Unit " ie auto volume is up in the US but global "unit volume is soft , $ Sales and Gross $ margin are down , their $ sales margins are declining due to exchange rate and sales costs .
Its amazing really. A Kia Soul is essentially sold every 3 minutes, 24 hours a day, every day of the year in the United States alone. Imagine keeping up with that production pace & maintaining high quality.I just bought my 15 Soul. Before mine was done, another one was pulled up front for someone else buying one. Soul sells very well still.