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Discussion Starter #1
I was just wondering if KIA was going to do a New Hamsters commercial.....Guess what? They are indeed and I like to looks of the new Hamsters...



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[h=1]KIA MOTORS’ ICONIC HAMSTERS TURN SCIENCE LAB INTO HOTBED OF INNOVATION IN CAMPAIGN FOR THE BRAND’S FIRST ELECTRIC VEHICLE – THE SOUL EV[/h] 200,000 Free Downloads of Maroon5’s “Animals” Available Now Exclusively at Kia.com/KiaSoul Before Song Makes iTunes Debut

  • 60-second ad debuts during Sunday’s broadcast of the MTV Video Music Awards; extended cut available now at Kia.com/KiaSoul
  • The 2015 Soul EV is Kia’s first mass-market, all-electric, zero-emissions car and the centerpiece of the brand’s Clean Mobility program
IRVINE, Calif., August 21, 2014 – Since bursting on the scene in 2009 as “a new way to roll,” the funky Soul urban passenger vehicle – and an accompanying trio of music-loving hamsters – has become a genuine phenomenon, with U.S. sales of the iconic people mover increasing every year. Now, with “geek chic” newly added to the dictionary, the latest installment of Kia Motors America’s (KMA) award-winning ad campaign finds the hamsters inhabiting a high-tech, high-energy laboratory and unleashing their inner mad scientists to create the most innovative and eco-friendly Soul yet. Set to the infectious beat of Maroon5’s never-before-heard song “Animals,” sparks fly and jaws drop when a surge of electricity leads to the discovery of a furry new friend and the all-electric, zero emissions 2015 Soul EV. As part of the multi-platform “Fully Charged” campaign, Kia.com is exclusively offering 200,000 free downloads[SUP]1[/SUP] of “Animals” before its release on iTunes[SUP]®2[/SUP].
Created by David&Goliath, Kia's advertising agency of record[SUP]3[/SUP], an extended cut of “Fully Charged” is available now at Kia.com/KiaSoul before the spot’s broadcast debut during the MTV Video Music Awards on August 24.
“From hip-hop to pop, the hamsters have always had an ear for music and their paws on the pulse of pop culture. This year, the smartly dressed trio are breaking new music from Grammy Award-winners Maroon5 and celebrating the expansion of Kia’s line of eco-conscious vehicles by sharing ‘Animals’ for free at Kia.com,” said Michael Sprague, executive vice president of sales and marketing, KMA. “Kia is recognized as one of the 50 Best Global Green Brands[SUP]4[/SUP], and with the Soul EV about to shake things up in a category not known for head-turning good looks, the hamsters are out to prove that eye-catching style and eco-efficiency are no longer mutually exclusive.”
Soul Advertising Background
With a wide variety of soundtracks ranging from the classic hip-hop track "The Choice Is Yours" by Black Sheep and LMFAO's smash hit "Party Rock Anthem" to last year’s “Applause” by Lady Gaga, Kia’s music-loving hamsters have become some of the most-watched advertising icons of all time, and the Soul’s ongoing popularity is a driving force behind increased awareness and consideration for the Kia brand as a whole. Earlier spots depicted city and suburban streets inhabited exclusively by hamsters who mindlessly run in place inside their exercise wheels and cleverly compared "This," the funky and uniquely styled Soul, to "That," a number of boring and mundane appliances on wheels, cardboard boxes or hamster wheels.
With more than 20 million views, 2011's "Share Some Soul" was the third most-watched automotive ad in YouTube history at the time of the campaign launch, and later that year, the Madison Avenue Advertising Walk of Fame named the hamsters as their first-ever "Rookie of the Year."
"Over the last six years, the Kia Soul and the hamsters have evolved together,” said Colin Jeffery, chief creative officer, D&G. “In 2013, the Soul was totally transformed, so it made sense for the Hamsters to become just as sleek and sophisticated. This year, we were tasked with introducing Kia’s first electric vehicle in the U.S., and to suit their smart new ride, the hamsters started hitting the books instead of the gym. Smart is the new sexy, and the hamsters are using their wits, and a fortuitous lab accident, to their advantage.”

All-New 2015 Soul EV (#KiaSoul)
Scheduled to go on sale in the third quarter, the all-electric, zero-emissions Soul EV is the centerpiece of Kia’s Clean Mobility program and the brand’s first-ever mass-marketed electric vehicle. While it retains the funky style and functionality Soul is known for, the EV variant introduces new and more aerodynamic styling cues and is the first vehicle in the world to receive Underwriters Laboratory’s (UL) environmental validation for its integration of 10 percent bio-based material in the interior. A state-of-the-art 27 kWh lithium ion polymer battery powers an 81 kW electric motor, producing 210 lb.-ft. of torque, which drives front wheels and is expected to yield a range of approximately 80-100 miles of real-world driving on a full charge, with internal testing and evaluation results exceeding 100 miles in some instances.'
 

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2017 KIA Soul base, Titanium. Bought some better taars.
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Looks like a Hamster and Catwoman spent some quality time together.
 

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Cute commercials. I still like my gasoline engine Soul. I know the current state of LiPo batteries and am not yet impressed by all electrics. get them wet and $7000+ damage instantly. They dont last very long either. They will need an engine to be useable for more than very local driving.
 
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Cute commercial, but confusing message to me. So the sleek, suave, slimmed down, Italian suit wearing hamsters have gained all the weight back and opted for coveralls? I honestly thought the commercial might have been an old one touting the future EV. But no, it's new. Maybe these are the twinkie eating nerd cousins of the gasoline engine driving hamsters.

I wonder what the Diesel hamsters will look like?
 
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2017 KIA Soul base, Titanium. Bought some better taars.
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Cute commercial, but confusing message to me. So the sleek, suave, slimmed down, Italian suit wearing hamsters have gained all the weight back and opted for coveralls? I honestly thought the commercial might have been an old one touting the future EV. But no, it's new. Maybe these are the twinkie eating nerd cousins of the gasoline engine driving hamsters.

I wonder what the Diesel hamsters will look like?
280-pound truck drivers? Just a guess there.
 

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Discussion Starter #10 (Edited)
Yeah, i was wondering why they went back to the larger hamsters too. I am guessing that in a future video, the slimmed down, Italian suit wearing hamsters will meet up with these lovely lady hamsters.......
 

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Cute commercial, but confusing message to me. So the sleek, suave, slimmed down, Italian suit wearing hamsters have gained all the weight back and opted for coveralls? I honestly thought the commercial might have been an old one touting the future EV. But no, it's new. Maybe these are the twinkie eating nerd cousins of the gasoline engine driving hamsters.

I wonder what the Diesel hamsters will look like?
Well - from the text...
"This year, we were tasked with introducing Kia’s first electric vehicle in the U.S., and to suit their smart new ride, the hamsters started hitting the books instead of the gym. Smart is the new sexy, and the hamsters are using their wits, and a fortuitous lab accident, to their advantage.”
This year - the nerds win big. I love it.
 

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Hitting the books instead of hitting the gym... so they can't look great AND be nerdy/smart?

I think it's weird that they didn't keep the same look for the hamsters seeing as it's still a redesigned look.
 

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Hitting the books instead of hitting the gym... so they can't look great AND be nerdy/smart?

I think it's weird that they didn't keep the same look for the hamsters seeing as it's still a redesigned look.
I couldn't agree with you more Calc. They went from haw't totes to jub blokes. Obviously they were hitting more than just the books. Hitting Hostess & Little Debbie apparently was on the curriculum.

Peter Schreyer must be wondering what the h#ll.
 
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Firstly, I sure as sht want sexy GQ anthro hamsters walking around in flattering suits. Secondly, the males have to be fat again, but its okay to have model-bodied female hamsters in cat suits? Cover your shame, your chauvinism is showing.
Hey Calc, just finished watching the second video (I did download Maroon 5 from the email link Kia sent out).

So I guess the bloated hamsters were removed from the dance video in favor of the fit ones. WTH?

My bad, I thought the Kia hamsters were like "THE Kia Hamsters," but it looks like they are interchangeable with any hamster in the cage. I'm sure part of the audience will find this confusing. I'll be sitting in that section.

At least the Gaga video told the story of how and why they looked different from the boom box and sweatpants days. It's always good to take your target audience along for the ride.
 

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Oh man, I just watched it and they got fat??? I guess it happens to the best of us...
 

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I think they found out it was a big mistake to screw up the hamster's looks. Nobody wants a GQ metro with a Hamster face hybrid walking around in slim suits. Looks stupid.
The hamster chics? well, they are curvy and young and cute. I think the real 2015 commercials should have some graying hamsters or hamster grannies shooting the grand hamster kiddies on new adventures.
Hey Sheep, it looks like Kia may disagree with you on it being a mistake "to screw with the hamsters looks." In the second video Marc was good enough to provide the link for, the skinny ones are back dancing with the hamster babes. Confusing? To me it is. But maybe that's the crazy master plan behind the whole hamster thing? Dang if I can figure it out.

How's your lead foot doing? Watch out for smokey, you don't want any speeding tickets!
 
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