It depends on supply and demand. Kia are trying to improve their reputation in the UK - so they are supplying cars pretty much on a demand only basis. That way the owners pay close to full price and hopefully the car will have a good residual value. The dealers are associating themselves with the higher quality brands also - so the servicing costs are quite expensive too.... but the brand awareness is rising rapidly, and they are following it up with good products.
The USA seems to be at the "pile em high and sell em cheap" phase - they seem to offer all sorts of discounts, cash for clunkers etc and loyalty bonuses - but you buy the car the dealer has in stock...so thats quite a different situation.... and by all accounts they have a lot of poor dealers (not all - just some)..... who are only interested in lining their own pockets and not improving Kias reputation.
So basically it depends on how well known Kia are and what they are trying to acheive in your country. And only other buyers in your country can answer that one.
The USA seems to be at the "pile em high and sell em cheap" phase - they seem to offer all sorts of discounts, cash for clunkers etc and loyalty bonuses - but you buy the car the dealer has in stock...so thats quite a different situation.... and by all accounts they have a lot of poor dealers (not all - just some)..... who are only interested in lining their own pockets and not improving Kias reputation.
So basically it depends on how well known Kia are and what they are trying to acheive in your country. And only other buyers in your country can answer that one.
