As some of you may know i'm not thrilled with the quality of the Soul's paint and feel that mine is very sub-par. I've also attempted to get the attention of Kia and never received a response.
Anyways.....I was at my dealership today getting my oil changed before taking my wounded Soul to the estimator (rear ended while at stop light) and I couldn't help but notice that EVERY single Soul on the lot had a front deflector installed. I found that odd that of all the other cars I could only see one here or there but EVERY Soul had one. Could it be they're aware of the weak paint and are trying to prevent chips from appearing in the most noticeable spot (the same area that I first noticed mine appearing)?
Also of note: I finally got to see the new door panel inserts (nice) and the new slider for the cubbyhole latch (seemed equally difficult to open as my current one). But what struck me most (aside from the deflectors) was that all the Soul Plus models they had didn't have the upgraded audio with the center dash speaker. When I purchased mine I think every Plus on the lot had the audio upgrade.
Also of note that was different from mine were the colors around the steering wheel controls, chrome accents everywhere, and a very nice carpeted parcel tray (including Soul logo to match our floor mats) that was actually more rigid than that floppy one they had when I got my car.