Kia released information on their newest Superbowl commercial last week, but now the Korean automaker is teasing us a little more with a 15 second video spot featuring supermodel Adriana Lima in slow motion as the Chordettes classic "Mr. Sandman" sings sweetly in the background.

The slogan for the Super Bowl spot is "Drive the Dream" and will follow a couples dream sequence as they snooze the night away. The story will wind through the couples dreams after "Mr.Sandman" sneaks into their room and sprinkles "sweet dream" dust on the sleeping pair. Then things really take off, diving into the couples ridiculous wildest dreams; getting up close and personal with MMA fighter Chuck Liddell, being front row at a Mötley Crüe concert, having Adriana Lima wave the checkered flag as you cross the finish line, and even a heroine and hero on horseback entangled in a romantic love scene. The spot will feature the 2012 Optima Limited racing through each dream sequence.

Kia chose personalities that they thought would capture any football fans heart, whether young or old. Michael Sprague, vice president of marketing & communications for Kia Motors American said, "We selected an eclectic group of celebrities and personalities for 'Drive the... [Read More]

It's becoming the latest thing on internal combustion engined vehicles, as automakers aim to boost fuel economy and reduce vehicle emissions, yet stop/start technology isn't without its issues, as Kia Motors has discovered.

During an evaluation of Kia test vehicles equipped with the ISG (Idle, Stop and Go) technology, members of the press have reported a noticeable "shock" as the engine shuts off and then restarts. Kia also said that extremely cold and hot temperatures also affect the system's ability to operate and plans to address these problems, meaning introduction of ISG on its Rio and Soul (shown above) models has been delayed until the second quarter of 2012.

Other automakers currently offering the technology include Mercedes-Benz and Porsche, plus Ford is also introducing it this year on the 2013 Fusion mid-size sedan.

In response to the teething troubles concerning ISG, Kia's US marketing head, Michael Sprague, said, "it is a new technology, (and) we want to make sure it's giving consumers the experience they would expect." Indeed.

More: Kia's Stop/Start Technology Introduction Gets Pushed Back on... [Read More]

In terms of prime time viewing, it often doesn't get any better than during the Super Bowl. As a result companies want to make every second of air time count during the commercial breaks, often leading to some of the most inventive ads of all time.

This year, Kia Motors is pulling out all the stops, thanks to a commercial which Michale Sprague, head of Kia's US marketing and communications calls "the ultimate man's dream." It's all part of a plan for Kia to boost its image into a more upscale, edgier brand.

Essentially, the ad incorporates a Kia Optima tearing around a race track, while scantily clad supermodel Adriana Lima and mixed-martial arts fighter Chuck Liddell do what they do best, as Mötley Crüe rock on stage, performing Kickstart My Heart.

The 60-second commercial will first be seen in movie theaters beginning on February 3, while 15-second teaser ads will also air beforehand. In an attempt to maximize the ad's potential Kia will also leverage both the Twitter and Facebook followings of the stars featured in the commercial.

More: Kia Super Bowl Ad... [Read More]